Fiona Allan_001“Well three months have absolutely flown by.  I’ve been given such a warm welcome by the Hippodrome team and everyone I’ve met so far in Birmingham- absolutely loving the energy of my new home.

“At the Sydney Opera House, and since then in both Cardiff and Leicester, I’ve seen what a galvanising effect a cultural institution can have in bringing a city together to celebrate shared live experience, and in representing that  city to the outside world.  As Birmingham grows, I’m keen to ensure that a varied cultural offer is promoted front and centre, to reinforce our attractiveness and international appeal.

“As one of the most successful and popular theatres in the world, Birmingham Hippodrome is perfectly placed, with its numerous creative partners, to expand its reach, deepen engagement and make a big difference to people’s lives. I’ve enjoyed starting some new conversations with my team here, with patrons and with producers about how we can do even more together. I want to see the Hippodrome using its expertise to bring unique events to Birmingham and to grow an audience that is truly reflective of the city – young, dynamic and diverse.

“I said to myself that I’d watch, listen and learn up until Christmas and then be ready to hit the ground running with new ideas and new plans in the New Year… so watch this space!”

Fiona Allan, Chief Executive, Birmingham Hipodrome