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About Us > Privacy, Cookies and Security

The Mailing List
By disclosing your personal information to us using our desktop or mobile websites, in person or over the telephone, you consent to the collection, storage and processing of your personal information by Birmingham Hippodrome in the manner set out below.

If you have any questions or concerns about the information we hold about you, please email tickets@birminghamhippodrome.com or telephone 0844 338 5000.


We use the information we collect about you to provide a personalised service and it includes:

  • Your name
  • Postal address,
  • Telephone number,
  • Email address,
  • Ticketing history,
  • Billing information
  • Information acquired via Cookies & Analytics (see below)

We try to ensure that the information we hold is accurate and up to date. If you know of any changes or believe there may be possible discrepancies, please update us. 

In order to process a transaction, your personal information and card details may be passed to third party service providers.  Card details will only be used for the purpose of handling an individual transaction.  The personal information you consent to our acquiring will be used for operational purposes such as the processing of bookings, research, analysis, administration and charitable purposes by Birmingham Hippodrome. 

Save as agreed by you for marketing purposes, only employees and approved contractors/developers we may appoint from time to time, and who need the information to perform a specific job, are granted access to personally identifiable information.  We will not share any details with any other third parties without your agreement, unless required or allowed by law.  

Birmingham Royal Ballet (BRB), DanceXchange (DX) and Welsh National Opera:  When joining the Hippodrome database or purchasing a ticket, you will be given the option to agree to the sharing of your data with our partners.  With your agreement we will make your record available to these companies so that they can be in contact directly with you through your preferred channels about their activities; and so that they can improve their business knowledge of their bookers and supporters through data analysis.

If we feel there is any important change to your booking we will contact you. From time to time, we may also contact you to tell you about changes in our services or new services, events and offers we think you'll find of interest.  As part of those communications, we may occasionally make recommendations about other cultural activities by partner organisations or other promoters, but those parties will not be in possession of your data.  If you do not want to receive information about changes, events, offers or our recommendations, you will be given the option to opt out when joining the Hippodrome database.

With agreement about data management protocols, we do make data available to agencies for analysis and research purposes (for instance, comparison sales trends over time, postcode mapping etc).  This assists with reporting to funders and strategic planning, helping us to make better business decisions.

If you have agreed to receive communications from us, you always have an option to unsubscribe from all marketing emails via a link at the bottom of the email.  You can also change any of your contact preferences and interests at any time by logging into your account online, or by contacting Box Office on 0844 338 5000.

Cookies are small text documents that are stored by your web browser on your computer or mobile device when you visit our website. They enable an enhanced experience for you by storing things such as your user details or preferences. The benefit for us is that they track your use of our site so we can analyse trends and improve our service. They don’t tell us who you are. Our website can only see cookies that it has created, not those issued from any other website. You can decide whether or not to allow cookies on your computer.
We use three particular types of cookies on our websites:
  • Session Cookies: These are cookies that are an essential part of our ticketing website that enable you to purchase tickets with us. These are necessary for our website to function properly, so if you do decide to turn cookies off then you will be unable to add tickets to your basket or log in to your account.
  • Google Analytics: Many organisations use this popular analytics package with their website to observe statistics and adapt online services. We do use cookies to trace traffic anonymously through our website, where the data is collated on the Google Analytics webpage. If you do not wish to participate in this, please visit this link to stop these cookies: https://tools.google.com/dlpage/gaoptout
  • Share This: This service enables you to share content via Twitter, Facebook and other social media networks. If you wish to use the ‘Share This’ functionality on our website then this will also use a cookie. If you do not wish to participate in this or would like further information on the ‘Share This’ privacy policy , please visit this link to stop these cookies: http://sharethis.com/privacy

If you still do not wish to use cookies when visiting our webpages, you can find a link here that will tell you how to turn them off for your particular web browser. It’s a site created by one of our corporate partners, Pinsent Masons - and it even has a tasty recipe for real cookies!


Our secure server software (SSL) is the industry standard for secure commerce transactions. All personal information, including credit or debit card number, name and address are encrypted using 128-bit security so that all transmissions over the Internet between your browser and our server cannot be read by anyone unauthorised.

If you have any questions or concerns about any aspect of this information, you can also email us or write to Data Protection, Informaiton & Sales, Birmingham Hippodrome, Hurst Street, Southside, Birmingham B5 4TB.

How to book
Birmingham Royal BalletDanceXchangeThe Patrick CentreWelsh National Opera
Birmingham Hippodrome Theatre Trust Limited
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